Better cities start on the street.

Common Ground brings residents, artists and local organisations together to improve shared urban spaces. The goal was to give the initiative a visible, flexible voice in the city and online.

People silhouetted against low sun in a city square

Client

Common Ground

Role

Campaign Concept, Art Direction, Editorial Web Design

Services

Campaign System · Editorial Design · Website Design

Year

2024

The Challenge

The initiative relied on many volunteers and partners, each making their own materials. It needed a campaign system that was recognisable and simple enough for anyone to use.

The Challenge

The initiative relied on many volunteers and partners, each making their own materials. It needed a campaign system that was recognisable and simple enough for anyone to use.

The Approach

We created a bold typographic kit that works across posters, social content and street signage. The editorial website gathers local stories and events in one place, and makes it easy to get involved.

The Approach

We created a bold typographic kit that works across posters, social content and street signage. The editorial website gathers local stories and events in one place, and makes it easy to get involved.

The Outcome

A campaign anyone in the community can pick up and use, with a website that turns attention on the street into real participation.

The Outcome

A campaign anyone in the community can pick up and use, with a website that turns attention on the street into real participation.

Commuters crossing a city street at golden hour

01 — Campaign in the city

Person walking past a painted wall under a bridge

02 — Street-level applications

Crowd under umbrellas on a neon-lit street

03 — Stories from the community

Better cities start on the street.

Client

Role

Services

Year

The Challenge

The Challenge

The Approach

The Approach

The Outcome

The Outcome

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