Less noise. More momentum.

Northline helps independent teams plan projects and keep work moving. The goal was to simplify a powerful platform so that people could see what matters today without losing sight of the bigger picture.

Dark desk with a single monitor glowing in a dim room

Client

Northline

Role

Product Strategy, UX Design, UI Design

Services

Product Design · Design System · Prototyping

Year

2025

The Challenge

Years of added features had left the product feeling crowded. New teams struggled to get started, and experienced users relied on workarounds to find the information they needed.

The Challenge

Years of added features had left the product feeling crowded. New teams struggled to get started, and experienced users relied on workarounds to find the information they needed.

The Approach

We mapped the core planning journeys, removed competing actions and rebuilt each view around a single clear task. A focused design system brought consistency to the interface and gave the team a faster way to ship.

The Approach

The Outcome

A calmer product with a clearer path from plan to progress, supported by a design system the team can extend with confidence.

The Outcome

A calmer product with a clearer path from plan to progress, supported by a design system the team can extend with confidence.

01 — Planning views and data clarity

02 — A focused interface system

03 — Dark mode for long sessions

Bright desk setup with a monitor by a window

Less noise. More momentum.

Client

Role

Services

Year

The Challenge

The Challenge

The Approach

The Approach

The Outcome

The Outcome

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